A Coffee Revolution of "Fast vs. Slow" In China, coffee is more than a caffeine fix—it’s a mirror reflecting shifting consumer culture. Starbucks and Luckin Coffee represent two extremes: one defines premium experiences through its "third space" concept, while the other disrupts the market with "¥9.9 coffee" in lower-tier cities. Their divergent strategies reveal a fragmented yet fiercely competitive coffee market. Behind this showdown lies a battle over taste, user experience, target demographics, and business models.