When TikTok faced a temporary ban earlier, hundreds of thousands of creators migrated to Xiaohongshu (Little Red Book) to stay connected with audiences. Now that the app has been reinstated in the U.S., some influencers have returned to TikTok. However, many business-savvy creators recognize China's massive market potential. Staying active on popular Chinese platforms and catering to local fans proves strategically valuable for long-term growth. Pro tip: If you want to win over Chinese audiences, master trending internet slang — it’s your gateway to building genuine connections.