1. Sales Collapse: Global Markets in Freefall
- Europe’s "Epic Meltdown": Tesla’s German sales plummeted 76% YoY in February 2024, while France and Norway saw drops of 45% and 38%, respectively. Legacy automakers (e.g., Volkswagen) and Chinese rivals (BYD, SAIC) squeezed Tesla’s aging Model Y, which has seen no major updates in five years.
- China’s Market Share Erosion: Tesla’s February wholesale sales in China halved (-49.16% YoY), dropping its market rank to 11th.